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Number of items at this level: 150.

A

Abd. Rahman, Mohd. Isa (2003) Student Perception Towards Service Quality at Department of Academic Affairs. Masters thesis, Universiti Utara Malaysia.

Abidah, Ab Kadir (2015) Faktor-faktor yang mempengaruhi kepuasan pelanggan terhadap kualiti perkhidmatan zakat: Kajian kes Pejabat Zakat Daerah Baling (PZDB), Kedah. Masters thesis, Universiti Utara Malaysia.

Ahmad Aiman, Mohd Shuib (2015) Factor that influence public satisfaction on towards local government services: An empirical study in Majlis Daerah Kubang Pasu (MDKP). Masters thesis, Universiti Utara Malaysia.

Ahmad Faizal, Iberahim (2015) The contributing factors to brand attitude among consumers. Masters thesis, Universiti Utara Malaysia.

Ahmad Fiaza, Abdul Shukor (2016) The relationship between service marketing mix, service quality, service value and customer satisfaction in commercial car parking facilities. DBA thesis, Universiti Utara Malaysia.

Aidanazima, Abashah (2015) Service quality in early child care center. Does parents satisfied? Masters thesis, Universiti Utara Malaysia.

Akgam, Haitham Ahmed (2013) Study of Customer Satisfaction in the Banking Sector in Libya. Masters thesis, Universiti Utara Malaysia.

Al Otaibi, Naif Mutlaq (2014) Mediating role of customer satisfaction on service quality and customer loyalty in grocery store in shopping malls in Saudi Arabia. PhD. thesis, Universiti Utara Malaysia.

Al-Azzam, Abdel-Fattah Mahmoud Iswed (2012) The Direct and Indirect Effect of Predictor Variables on Destination Brand Loyalty in Jordan. PhD. thesis, Universiti Utara Malaysia.

Al-Ekam, Jamal Mohammed Esmail (2013) Actual Purchase Behaviour of Local Brand Antecedents in Yemen: Mediating Effect of Purchase Intention. PhD. thesis, Universiti Utara Malaysia.

Al-Jabari, Mohammed Abdal Razaq (2013) Factors Influencing Online Shopping Behavior Among Jordanian Academicians. PhD. thesis, Universiti Utara Malaysia.

Al-Refai, Abdalla Nayef Saleh (2015) Factors influencing customers' loyalty of mobile service provider among generation Y. PhD. thesis, Universiti Utara Malaysia.

Albarq, Abbas N. (2009) Ethnocentrism and Attitude of Jordanian Consumers towards Foreign Products. PhD. thesis, Universiti Utara Malaysia.

Aldrogi, Ziad W. Ahmed (2013) An empirical study on the factors influencing customers satisfaction among mobile phone users at the University of Benghazi in Libya. Masters thesis, Universiti Utara Malaysia.

Alexander, Wong (2004) Kepuasan Pelanggan Dan Hubungannya Dengan Kualiti Perkhidmatan : Satu Kajian Di Istana Budaya, Kuala Lumpur. Masters thesis, Universiti Utara Malaysia.

Alnaser, Ahmad Salih Mheidi (2010) Service Quality Higher Education and Customer Satisfaction Among Undergraduate Students of the University of Jordan. Masters thesis, Universiti Utara Malaysia.

Alotaibi, Badah Homuod (2014) Consumer self-service technology adoption in multiple service industries in Saudi Arabia. PhD. thesis, Universiti Utara Malaysia.

Aminu, Suleiman Garba (2016) An evaluation of the effects of brand equity on consumer responses: Empirical evidence on Malaysian perspective. Masters thesis, Universiti Utara Malaysia.

Aravindan Kalisri Logeswaran, Velachamy (2015) Determinants of loyalty and the effect of switching cost towards mobile telecommunication service providers in Malaysia. DBA thesis, Universiti Utara Malaysia.

Ari Husaini, Hamdan (2014) Faktor-faktor pemasaran yang mempengaruhi kesetiaan pengguna dalam menggunakan produk kesihatan herba tempatan di Malaysia. Masters thesis, Universiti Utara Malaysia.

Ayobami, Akanmu Semiu (2013) Functional requirements of mobile application fisherman. Masters thesis, Universiti Utara Malaysia.

Azizul Rahman, Sapahin (2014) Factors determining consumer purchasing intention towards counterfeit sportswear. Masters thesis, Universiti Utara Malaysia.

al-Jawazneh, Fadi Yassin Salem (2009) The Effectiveness of Using E-Marketing to Promote Product on Sale for Supermarket. Masters thesis, Universiti Utara Malaysia.

B

Baliem, Ahmed Abubaker (2009) The Effect of Website Quality Service on Customer Satisfaction Study on Qatar Airways. Masters thesis, Universiti Utara Malaysia.

Bataineh, Mahmoud Salem Barakat (2009) A Multi Criteria Approach for Computer Purchase Among International Graduate Students. Masters thesis, Universiti Utara Malaysia.

Boripunt, Wannaporn (2015) The influence of electronic word of mouth to convert intention into actual purchase behavior. DBA thesis, Universiti Utara Malaysia.

C

Cheah, Ching Mun (2009) A Study Consumers' Green Purchasing Intention. Masters thesis, Universiti Utara Malaysia.

Chong, Kok Wai (2014) Intention and adoption of mobile coupon among mobile phone users in Klang Valley. DBA thesis, Universiti Utara Malaysia.

Chong, Wen Jun (2016) Customers' attitude toward online shopping. Masters thesis, Universiti Utara Malaysia.

E

Ebodey, Mubarak Mohammed Munssour (2012) Factors Influencing Customer Retention : A Study of Usage of Mobile Phone in Sudan. PhD. thesis, Universiti Utara Malaysia.

Elbakoush, Abdalla Yousef (2015) The influence of service quality, corporate image, trust and satisfaction on customer loyalty: Evidence from banking industry in Libya. Masters thesis, Universiti Utara Malaysia.

Elkwash, Ahmed M. Omar (2009) The Relationship between Internet Usage and the Marketing of Tourism in Libya. Masters thesis, Universiti Utara Malaysia.

F

Fairuz, Puasa (2014) Willingness to pay for an entrance fee: A case of MARDI Agro Technology Park, Langkawi. Masters thesis, Universiti Utara Malaysia.

Faiz, Masnan (2015) Examining product and external factors affecting the satisfaction of smartphone consumers. Masters thesis, Universiti Utara Malaysia.

Farhana, Ishak (2014) Faktor-faktor yang mempengaruhi gelagat pembelian pengguna terhadap produk halal. Masters thesis, Universiti Utara Malaysia.

Farid, Muhammad (2015) Malaysian muslim consumer credit card usage behavior. Masters thesis, Universiti Utara Malaysia.

Farzila, Md Zuki (2009) Customer Satisfaction and Preferences in Banking Industry: An Empirical Investigation on Public Sector Employees. Masters thesis, Universiti Utara Malaysia.

Fatin Alia, Shahar (2016) Understanding student's online shopping behaviour: A study among undergraduate students in UUM. Masters thesis, Universiti Utara Malaysia.

Fauz, Mohd Khamis (2014) The relationship between service quality and customers' satisfaction in Islamic Banks in Tanzania. Masters thesis, Universiti Utara Malaysia.

Fazira, Ahmad Tajudin (2015) Factors influencing online shopping behaviors of Facebook users among undergraduate students in UUM, Sintok, Kedah. Masters thesis, Universiti Utara Malaysia.

Fozi, Awang (2009) Customer Satisfaction and Service Quality : A Case Study of Bank Islam Malaysia Berhad (BIMB). Masters thesis, Universiti Utara Malaysia.

G

Goaill, Majid Mapkhot'M (2014) Economic and social satisfaction: The antecedents and consequence, and the moderating effect of brand strength in the context of retailer-manufacturer relationship in Yemen. PhD. thesis, Universiti Utara Malaysia.

Goh, Chin Wei (2014) To share or not? Factors influencing word of mouth communication. Masters thesis, Universiti Utara Malaysia.

H

Hafisoh, Husin (2015) Kepuasan pelajar antarabangsa terhadap kualiti perkhidmatan kajian kes: Jabatan Hal Ehwal Akademik (HEA), Kolej Universiti Insaniah (KUIN). Masters thesis, Universiti Utara Malaysia.

Hanaysha, Jalal R. M. (2011) Service Quality and Satisfaction Among Postgraduate Students at Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.

Harmimi, Harun @ Bahari (2010) Consumer Purchase Behavior toward United States Products in Malaysia. Masters thesis, Universiti Utara Malaysia.

Hasniza, Aarif (2014) Determining visitor's motivation to Legoland Malaysia. Masters thesis, Universiti Utara Malaysia.

Hazrul, Hamzah (2012) The Impact of Culture on Mobile Purchasing: A Comparison Between Malays and Non-Malays Consumers. Masters thesis, Universiti Utara Malaysia.

Ho, Tuck Sum (2015) A study of brand loyalty in Malaysia's automotive industry. DBA thesis, Universiti Utara Malaysia.

Husnil, Khatimah (2016) Consumers' intention to use e-money mobile using the decomposed theory of planned behavior. PhD. thesis, Universiti Utara Malaysia.

I

Impira, Alim (2012) The Mediating Effect of Waiting Time on the Relationship Between Service Quality and Customer Satisfaction. PhD. thesis, Universiti Utara Malaysia.

Indra, Balachandran (2014) The determining factors of service value and satisfaction for edutainment services in Malaysia. Masters thesis, Universiti Utara Malaysia.

J

Jayaeswari, Sangaralingam (2014) Factors influencing green consumerism behavior among Penangites. DBA thesis, Universiti Utara Malaysia.

K

Karatu, Victoria Masi Haruna (2015) Determinants of green purchase intention in Nigeria: The mediating role of perceived behavioural control environmental consciousness and green trust. PhD. thesis, Universiti Utara Malaysia.

Khadijah, Kamisan (2010) Relationship between Customer Satisfaction, Brand Trust and Customer Brand Loyalty. Masters thesis, Universiti Utara Malaysia.

Koay, Aik Hoe (2016) Determinats of purchase decision of client-server hardware system (C-SHS) in Malaysian SME businesses. DBA thesis, Universiti Utara Malaysia.

Kumar, Pranav (2015) Antecedents and consequences of female consumer's attitude and lifestyle in facial care market. PhD. thesis, Universiti Utara Malaysia.

L

Lee, Khai Loon (2015) Relationship of supply chain capabilities and supply chain technology adoption towards supply chain operational performance in textile and apparel industry. PhD. thesis, Universiti Utara Malaysia.

Lim, Li Chen (2009) Green Products Buying Behaviour and General Environmental Beliefs. Masters thesis, Universiti Utara Malaysia.

Lina, Salim (2007) Store Loyalty Determinants of Modern Retailing in Indonesia: A Structural Equation Modelling (SEM) Approach. PhD. thesis, Universiti Utara Malaysia.

Lye, Kim Soon (2012) Basic, Excitement and Performance Factor of Customer Satisfaction in Malaysian Banks. PhD. thesis, Universiti Utara Malaysia.

M

Maisarah, Masri (2016) The impact of marketing mix elements on consumer preference towards supplement product among UUM students. Masters thesis, Universiti Utara Malaysia.

Maiyaki, Ahmed Audu (2012) Influence of Service Quality, Corporate Image, Perceived Value, Switching Costs and Culture on Customer Behavioural Responses in the Nigerian Banks. PhD. thesis, Universiti Utara Malaysia.

Mariyudi, , (2016) Strategi pengurusan jenama telekomunikasi bimbit prabayar dalam persekitaran akademik Indonesia. PhD. thesis, Universiti Utara Malaysia.

Mazidah, Samsudin (2015) Tahap kepuasan pelanggan terhadap kualiti perkhidmatan: Kajian kes di Jabatan Bendahari Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.

Meng, Xiang (2014) Customer intention to purchase halal cosmetics in Malaysia. Masters thesis, Universiti Utara Malaysia.

Messaoud, Belhimer (2017) Factors influencing perception of international students towards mobile operators. Masters thesis, Universiti Utara Malaysia.

Mohamad, Ali (2004) Relationship Between Motive, Credit Card, Information, Peer and Frequency with Compulsive Buying Tendency. Masters thesis, Universiti Utara Malaysia.

Mohamad Haswad, Abdul Halim (2015) Kepuasan pelanggan dalaman: Kajian kes di Unit Perolehan, Lembaga Pembangunan Seni Visual Negara (LPSVN). Masters thesis, Universiti Utara Malaysia.

Mohammad, Abdul Alem Mohammad (2014) The mediating effect of marketing capabilities on the relationship between customer relationship management (CRM) dimensions and hotel performance. PhD. thesis, Universiti Utara Malaysia.

Mohammad, Ismail (2012) Factors Influencing Consumers' Acceptance of Mobile Marketing Services. PhD. thesis, Universiti Utara Malaysia.

Mohammad Hasbullah, Shaik Ismail (2014) Intention to use green products among consumers. Masters thesis, Universiti Utara Malaysia.

Mohd Hafizan, Ramlan (2015) The influence of relationship marketing on customer loyalty: A study of Prudential BSN Takaful's customers in Kedah. Masters thesis, Universiti Utara Malaysia.

Mohd Jasrihanizan, Badol (2016) Kepuasan pelajar terhadap perkhidmatan di Pusat Budaya dan Seni (PBS) Universiti Utara Malaysia (UUM). Masters thesis, Universiti Utara Malaysia.

Mohd Nasiruddin, Abu Ghani (2014) Factors affecting choice of cafeteria among Universiti Utara Malaysia students. Masters thesis, Universiti Utara Malaysia.

Mohd Ngaizuddin, Abdul Maei (2014) Kepuasan pelanggan terhadap perkhidmatan kaunter pejabat pertanyaan Balai Polis Pengkalan Hulu, Perak. Masters thesis, Universiti Utara Malaysia.

Mohd Zuhair Shahiran, Muhammad Najib (2016) Intention to adopt Islamic banking products and services among young adults in Selangor. Masters thesis, Universiti Utara Malaysia.

Mohd. Salleh, Hussien (2004) Pengaruh Harga dan Kualiti Produk Kraf ke Atas Keputusan di Kalangan Pengunjung Kompleks Kraf Kuala Lumpur. Masters thesis, Universiti Utara Malaysia.

Mona Fairuz, Ramli (2016) Determinants of brand loyalty in public higher education institutions in Malaysia: The mediating role of emotional brand attachment. PhD. thesis, Universiti Utara Malaysia.

Mosawi, Nibras (2015) Thirdparty recognition, perceived product related risk, and perceived ease of use among online consumer trust: The moderating role of internet experience. Masters thesis, Universiti Utara Malaysia.

Mujtaba, Abu Bakar Muhammad (2015) Relationship marketing dynamics and customer loyalty in higher education sector. PhD. thesis, Universiti Utara Malaysia.

Murat, Mahad (2015) Factors influencing the acceptance of mobile banking services among students of higher education at Klang Valley in Malaysia. PhD. thesis, Universiti Utara Malaysia.

N

Nadiah Nabilah, Baharum (2014) Factors of customer's intention to use Ar-Rahnu at Post Office: A case study in Kedah. Masters thesis, Universiti Utara Malaysia.

Nadiah Rus Liyana, Rusli (2015) Intention to purchase halal products among consumers. Masters thesis, Universiti Utara Malaysia.

Nazahah, Abd. Rahim (2009) An Investigation into the Factors Influencing Unethical Consumer Behavior in Selangor. Masters thesis, Universiti Utara Malaysia.

Nazratulshima, Mohd Halim (2016) Service quality on patient expectation and actual service received at Gleanegal Kuala Lumpur. Masters thesis, Universiti Utara Malaysia.

Nik Muhammad Ismail, Karim (2015) Factors influencing purchase intention based on facebook advertising: A study on generation Y consumers in UUM. Masters thesis, Universiti Utara Malaysia.

Noor Zaihan, Daud (2016) Determinants of saving behavior among generation Y students in Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.

Noorashikin, Harun@Che Ani (2014) Website service quality, perceived value, trust, convenience and customer loyalty of online shopping. Masters thesis, Universiti Utara Malaysia.

Nor Aza, Maulad Musa (2009) The Impact of Relationship Marketing on Customer Loyalty in the Banking Sector. Masters thesis, Universiti Utara Malaysia.

Nor Azila, Mohd Noor (1996) An Exploratory Study on Customers Attitudes Towards Generic Products. Masters thesis, University of Stirling.

Nor Maizatul Asma, Misman (2015) The relationship of corporate social responsibilities initiatives and consumer loyalty. Masters thesis, Universiti Utara Malaysia.

Nor'azzah, Yusoff (2016) Faktor-faktor yang mempengaruhi kepuasan pengguna UUM Portal Single Sign On. Masters thesis, Universiti Utara Malaysia.

Nordin, Abdul Jamil (2012) The Integration of Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM) in Determining Online Purchasing Behaviour in Malaysia. PhD. thesis, Universiti Utara Malaysia.

Norfadhilah, Jauhari (2016) Sikap pengguna terhadap perbankan mudah alih: Kajian di kalangan kakitangan Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.

Norkhazzaina, Salahuddin (2009) Kualiti Perkhidmatan dan Hubungannya dengan Kepuasan Pelanggan di Hospital Sultanah Bahiyah Alor Setar Perbandingan antara Pesakit Luar dan Pesakit Dalam (inpatient). Masters thesis, Universiti Utara Malaysia.

Norzahirah, Mat (2013) Technical and scale efficiency of district hospitals in Perak using data envelopment analysis. Masters thesis, Universiti Utara Malaysia.

Nur Aishah, Abdul Aziz (2014) After sales service : Factors influencing customers' satisfaction. Masters thesis, Universiti Utara Malaysia.

Nur Hazirah, Mohamad Janai (2016) A study on consumers awareness and consumption patterns of green food among students in Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.

Nur Shazzana, Ahmad Shaker (2015) The influence of celebrity endorsement on actual purchase behaviour with mediating role of brand equity: A study on local food brands. Masters thesis, Universiti Utara Malaysia.

Nur Suriaty, Daud @ Fhiri (2014) Hubungan komunikasi perkhidmatan kaunter dengan kepuasan pelanggan: Kajian di Jabatan Pengangkutan Jalan (JPJ) Kedah. Masters thesis, Universiti Utara Malaysia.

Nurdiana, Abdul Rani (2016) Factors influencing intention to use mobile banking in Bank Simpanan Nasional using modified technology readiness acceptance model (TRAM). Masters thesis, Universiti Utara Malaysia.

Nurjannah, Mohd Idris (2015) Study on middle income earners perception, readiness, acceptance and purchasing behaviour towards goods and services tax (GST) implementation: Case of Maybank and CIMB bank in Kedah and Perlis. Masters thesis, Universiti Utara Malaysia.

Nurul Nadhrah, Hasni (2016) Business strategy influence of facebook online apparel retailers on consumers' attitude (focus on School of Business Management female postgraduate students). Masters thesis, Universiti Utara Malaysia.

Nurul Nadia Ashikin, Japeri (2015) Factor affecting University students’ brand loyalty towards foreign brand beauty and skin care product. Masters thesis, Universiti Utara Malaysia.

O

Oktarici, Eddo Nanda (2014) Consumer purchase intention on sport footwear among generation Y in Padang, Indonesia. Masters thesis, Universiti Utara Malaysia.

Omar, Khairi Mohamed (2015) The moderating effects of the government support and religious obligations on the relationship between service quality, knowledge and awareness of islamic banking system and the intention to subscribe the system in Libya. DBA thesis, Universiti Utara Malaysia.

Ong, Chuan Huat (2016) The direct and indirect effects of brand trust on attitudinal and behavioral loyalty toward SME brands in Klang Valley restaurant sector. PhD. thesis, Universiti Utara Malaysia.

P

Parawansa, Dian Anggraece Sigit (2013) Kesan Perantara Kepuasan, Kepercayaan, dan Komitmen pada Hubungan Antara Kualiti Perkhidmatan dan Kesetiaan Pelanggan pada Bank Islam. PhD. thesis, Universiti Utara Malaysia.

Pringviriya, Nuchsara (2015) Relationship between service quality and customer loyalty: mediating effect of customer satisfaction and customer trust in Thailand’s audit firms. DBA thesis, Universiti Utara Malaysia.

R

Radzliyana, Radzuwan (2016) The moderating effects of personal characteristics and motivational factors on the propensity to use sports events tourism websites. PhD. thesis, Universiti Utara Malaysia.

S

Saad M, Alawni Mohammed (2015) The antecendents and consequences of service quality in the health insurance industry in Saudi Arabia. PhD. thesis, Universiti Utara Malaysia.

Saeid, Geit H.A (2010) Online Shopping Behaviour of Arab Students at College of Business Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.

Samshul Amry, Abdul Latif (2011) Malaysian consumer motivations on boycott participation. Masters thesis, Universiti Utara Malaysia.

Samshul Amry, Abdul Latif (2016) The effect of consumer racism, ethnic-based consumer ethnocentrism and ethnic-based consumer animosity on Malaysian Malays' product judgment and willingness to buy Malaysian Chinese products. PhD. thesis, Universiti Utara Malaysia.

Sarina, Ismail (2009) The Effect of Customers' Satisfaction towards Customer Loyalty among Mobile Telecomunication Providers in Malaysia. Masters thesis, Universiti Utara Malaysia.

Sarina, Ismail (2016) Faktor peramal pembelian sebenar produk herba di Malaysia: Kesan moderator persepsi manfaat dan persepsi risiko. PhD. thesis, Universiti Utara Malaysia.

Sasitharan, Dayanan (2014) An empirical investigation of smartphone technology acceptance among Universiti Utara Malaysia students. Masters thesis, Universiti Utara Malaysia.

Shamsaini, Shamsuddin (2004) Kajian Kepuasan Pelanggan di Pusat Khidmat Bersepadu, Jabatan Kecemasan Hospital Kuala Lumpur. Masters thesis, Universiti Utara Malaysia.

Shiban, Muhammed Abdullah Sharaf (2014) Young consumers’ intention towards future green purchasing in Malaysia. Masters thesis, Universiti Utara Malaysia.

Siti Nazihah, Mohd Jamili (2015) The effect of celebrity endorsement effectiveness on consumers' attitude towards advertisement and purchase intention. Masters thesis, Universiti Utara Malaysia.

Siti Noor Aishah, Mohd Sidik (2014) How loyal are you? Factors influencing consumer brand loyalty. Masters thesis, Universiti Utara Malaysia.

Siti Salwani, Meor Ahmad (2004) Consumers Attitude and Intention Towards Online Purchasing. Masters thesis, Universiti Utara Malaysia.

Siti Zuraini, Mat Salleh (2014) Persepsi kepuasan pelanggan terhadap kualiti perkhidmatan ar-Rahn : Kajian kes di Permodalan Kelantan Berhad (PKB). Masters thesis, Universiti Utara Malaysia.

Su'aidah, Abdullah (2016) Factors influence online buying behavior on online shopping: A study among UUM postgraduate students. Masters thesis, Universiti Utara Malaysia.

Suganthi, Rajaya (2013) The influence of environmental attitude, environmental knowledge, social influence and self-image on green purchasing intention. Masters thesis, Universiti Utara Malaysia.

Suhaida Herni, Suffarruddin (2010) Hubungan Strategik antara Pemasaran dan Kesetiaan Pengguna di Telekom Malaysia. Masters thesis, Universiti Utara Malaysia.

Sukhdev Singh, Karnail Singh (2008) An Initial Study on the Effectiveness of TM Online Customer Care Service. Masters thesis, Universiti Utara Malaysia.

T

Tan, Chiew Kie (2010) Factors That Affect Malaysian Consumer's Intention to Buy Branded Product. Masters thesis, Universiti Utara Malaysia.

Tan, Hooi Sean (2014) To buy or not to buy: Factors influencing life insurance purchase intention. Masters thesis, Universiti Utara Malaysia.

Tan, Yew Kuan (2015) Non-price determinants on intention to purchase of organic foods in State of Kedah, Malaysia. Masters thesis, Universiti Utara Malaysia.

Tang, Su Furn (2004) Ethnic Identity and Shopping Orientations among Chinese and Malay Consumers in Penang. Masters thesis, Universiti Utara Malaysia.

Teoh, Chai Wen (2015) Consumption values, consumer attitude, brand preference and intention to purchase hybrid car among Malaysian consumers. PhD. thesis, Universiti Utara Malaysia.

Tew, Choon Poh (2016) Factors influencing students' spending habits in Malaysia. Masters thesis, Universiti Utara Malaysia.

Tey, Hwa Jiun (2016) Factors influencing consumers' attitude towards online advertising. Masters thesis, Universiti Utara Malaysia.

Thew, Kok Lim (2015) Malaysian hawker’s food image, food attributes satisfaction and behavioral intention in the perspective of Singapore tourist. Masters thesis, Universiti Utara Malaysia.

U

Usman, Jafaru Dahiru (2016) An examination of the legal and institutional frameworks for consumer protection in Nigeria: A case study of the deregulated electricity sector. PhD. thesis, Universiti Utara Malaysia.

W

Wan 'Aliaa, Wan Anis (2011) The Relationship Between Trust and Commitment on Customer Retention. Masters thesis, Universiti Utara Malaysia.

Wan Noraini, Wan Napi (2015) Celebrity and non-celebrity endorsement effectiveness on consumers' attitude towards advertisement. Masters thesis, Universiti Utara Malaysia.

Wan Nurisma Ayu, Wan Ismail (2015) The effects of cultural values, materialism and religiosity on conspicuous consumption. PhD. thesis, Universiti Utara Malaysia.

Wan Nurul Adilah, Wan Yusoff (2015) The effect of green marketing tools on millennial intention to purchase green products. Masters thesis, Universiti Utara Malaysia.

Wanna Prommanop, Eh Kan (2016) Faktor-faktor yang mempengaruhi niat pembelian terhadap makanan organik di kalangan pelajar Ijazah Sarjana Muda, di Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.

Y

Yan, Zhang (2015) Factors influence customer loyalty in hotel industry. Masters thesis, Universiti Utara Malaysia.

Yap, Luen Her (2015) Factors influencing customer re-patronage behavior: The mediating effect of customer satisfaction. Masters thesis, Universiti Utara Malaysia.

Yuhainis, Mohd. Yusoff (2004) Attitude and Willingness to Pay for Green Products. Masters thesis, Universiti Utara Malaysia.

Yuhalis, Abdul Hadi (2016) Impact of advertising on consumer's buying behavior among undergraduate students in Universiti Utara Malaysia. Masters thesis, Universiti Utara Malaysia.

Yusrizal, Ahmad (2013) Kualiti Hidup dan Hubungannya dengan Kualiti Perkhidmatan serta Kepuasan Pelanggan: Satu Kajian ke Atas Peserta Program Ladang Kontrak. Masters thesis, Universiti Utara Malaysia.

Z

Zaharuddin, , (2015) Kesan imej dan kualiti perkhidmatan terhadap gelagat pelajar institusi pengajian tinggi swasta (IPTS) di Jakarta serta kepuasan pelajar sebagai mediator. PhD. thesis, Universiti Utara Malaysia.

Zhariani, Sehu Mohamad (2016) Faktor-faktor yang mempengaruhi sikap pengambilan buah-buahan dan sayur-sayuran di kalangan pelajar Universiti Utara Malaysia (UUM), Sintok. Masters thesis, Universiti Utara Malaysia.

Zulkarnian, Ahmad (2011) Customer Perception and Behaviors of Fast Food Restaurants: A Case Study of Radix Fried Chicken Sdn. Bhd. (RFC). Masters thesis, Universiti Utara Malaysia.

This list was generated on Wed Nov 22 21:06:17 2017 +08.